Wednesday, March 19, 2008

Missed Promotion

29 million people watching American Idol singers doing Beatle songs. If you're young and have heard these songs for the first time you'll either ask your parents to burn some of their songs on your Ipod or you'll go to Itunes and download Beatle songs instead. Only one problem: the Beatles aren't on Itunes. Their solo stuff is. But not the group. 2 weeks worth of Beatle promotion and all you can do is either borrow or buy their high-priced catalog in the store. But this is 2008 and while their catalog will eventually surface on Itunes, it's another missed opportunity for the record industry. Or the stupidity of the remaining Beatles to work out a deal with Apple. More reasons why the biz is becoming a laughingstock.
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