Sunday, October 05, 2008

Music Lifestyle Magazines

The news that Britain's Q Magazine would be focusing less on music and more on "lifestyle" shouldn't surprise anyone who reads US magazines. Rolling Stone has been doing this for years, and Q was as big as Rolling Stone up until a few years ago. Q started losing its audience when it focused less on music and more on lifestyle. They were already doing it. Blender is having that problem already. Spin is still trying to cater to the alt-rock crowd but outside of its reviews is pretty useless.
Still, no one should be surprised when music magazines are trying to reach out beyond music. The number of readers that want an all-music only magazine have been declining for years.
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